![]() ![]() Siravo immediately spruced up her website. She also saw the dollar signs.ĭoing her best to stay out of politics she doubled down on the unprecedented exposure her small business received. It was a perfectly American lesson in business savvy. She and her team’s response to what happened wasn’t partisan. To him apparently.īut the real reason why this story was so funny is because of Marie Siravo, the owner of Four Seasons Total Landscaping. Was it? It was funny because the incident occurred in a city where Trump had recently warned “bad things happen”. It was funny because no one admitted this was a mistake. It was funny because it was absurd and surprising and curious. It was funny because of the imagery: Trump’s attorney Rudy Giuliani fighting for his boss’s political life surrounded by other small businesses typical to State Road – a sex shop and a crematorium – and of course with the Four Seasons Total Landscaping sign prominently behind him. No one could figure out if Trump even knew what was happening. No one knew if this was actually planned or just a mix-up with the Four Seasons hotel near Broad Street. The press conference – like so many others of this administration – was a confused, rambling affair. The announcement befuddled both supporters and opponents alike. That small business is Four Seasons Total Landscaping in, of all places, my home town of Philadelphia.įour Seasons Total Landscaping became a worldwide story when President Trump’s campaign announced a surprise press conference – on the day the election results for Pennsylvania and other states were released – in their parking lot on State Road in the north-east section of the city. I wish I could tell you more now but also I’m totally happy teasing it out like this.But last year one small business did give us all a reason to laugh. I will literally never play a venue with more class & prestige. And the outreach from people supporting and appreciating the event has been overwhelming.”Īs for booking additional concerts at Four Seasons Total Landscaping beyond the Grace pop-up, both Siravo and Kiss agree that they’re open to additional live music events.īefore the official announcement, Grace hinted at the show on Wednesday night with her own tweet reading, “On Thursday I’m going to be announcing the most insane show I will ever be a part of. “But that doesn’t mean it isn’t meaningful. “It’s silly and unconventional,” says Kiss. Kiss, an independent Philadelphia booking agent, says that he met with Four Seasons Total Landscaping management and laid down a strong foundation of trust between them. How often do you get an opportunity like that? It’s a great experience.”Īs for maintaining a sense of humor following the Trump blunder-or-on-purpose? controversy - with a mass of tourists and talk show jokes as part of its outcome - Siravo says, “Laughter is the best medicine, and we crack jokes about this all the time.” ![]() Dave Kiss approached us not long after what happened in November, and we just said yes. We always wanted to do something fun like a concert, but couldn’t. Of the unique booking, Michael Siravo – operations manager at Four Seasons Total Landscaping – says: “When everything first hit in November we were in a pandemic, and couldn’t do anything fun, even though we had thought about doing events. Fellow singer-songwriter Brendan Kelly of the Lawrence Arms will open for Grace, in a show booked by Philly promoter Dave Kiss Presents. On Thursday, the business announced a solo gig by singer-songwriter (and sometimes Against Me! frontperson) Laura Jane Grace for August 21. Now, after eight months of Four Seasons Total Landscaping jokes and merchandising (including a Super Bowl ad), the location has jumped into the pop-up concert booking business. Then President Trump’s lawyer and campaign representative, Rudy Giuliani, held an oddball press conference regarding possible voter fraud, capturing the attention of the nation and raising the question of whether the campaign actually meant to hold a serious news conference in front of a lawn care salon adjacent to a sex-toy emporium, as opposed to a five-star hotel. Before the last presidential election cycle, northeast Philadelphia’s Four Seasons Total Landscaping was a go-to business only for shrubbery enthusiasts and great garden maintainers.
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